Case Study
Digital Transformation for the Commercial Construction Industry
Case Study
Digital Transformation for the Commercial Construction Industry
Case Study
Digital Transformation for the Commercial Construction Industry
Client
VMC Group
www.thevmcgroup.com
Industry
Commercial Construction Industrial OEM Aerospace & Military Manufacturing
Services
Discovery Research UX/UI Design Digital Transformation Iterate & Improve Software Engineering
Project Duration
15 months
Client
VMC Group
www.thevmcgroup.com
Industry
Commercial Construction Industrial OEM Aerospace & Military Manufacturing
Services
Discovery Research UX/UI Design Digital Transformation Iterate & Improve Software Engineering
Project Duration
15 months
Client
VMC Group
www.thevmcgroup.com
Industry
Commercial Construction Industrial OEM Aerospace & Military Manufacturing
Services
Discovery Research UX/UI Design Digital Transformation Iterate & Improve Software Engineering
Project Duration
15 months
Problem
The VMC Group offers bespoke design, engineering, and production services tailored to the needs of industrial OEM, commercial construction, and military & aerospace sectors. They faced challenges with extended sales cycles lasting anywhere from 2 to 14 days, necessitating considerable manual effort from their engineering team. Their ability to scale was constrained by a heavy reliance on manual processes. The absence of technological efficiencies implied that their sales procedures were not easily replicable.
Our Vision
Roko was asked to optimize and accelerate VMC’s top-line growth by developing a modern cloud-based product that would enable VMC clients to independently create, analyze, and order services and products, reducing the sales cycle from days to hours. The new system, E-Generator, would improve sales scalability by minimizing reliance on engineering talent and ensure a repeatable, consistent, and user-friendly experience.
Problem
The VMC Group offers bespoke design, engineering, and production services tailored to the needs of industrial OEM, commercial construction, and military & aerospace sectors. They faced challenges with extended sales cycles lasting anywhere from 2 to 14 days, necessitating considerable manual effort from their engineering team. Their ability to scale was constrained by a heavy reliance on manual processes. The absence of technological efficiencies implied that their sales procedures were not easily replicable.
Our Vision
Roko was asked to optimize and accelerate VMC’s top-line growth by developing a modern cloud-based product that would enable VMC clients to independently create, analyze, and order services and products, reducing the sales cycle from days to hours. The new system, E-Generator, would improve sales scalability by minimizing reliance on engineering talent and ensure a repeatable, consistent, and user-friendly experience.
Problem
The VMC Group offers bespoke design, engineering, and production services tailored to the needs of industrial OEM, commercial construction, and military & aerospace sectors. They faced challenges with extended sales cycles lasting anywhere from 2 to 14 days, necessitating considerable manual effort from their engineering team. Their ability to scale was constrained by a heavy reliance on manual processes. The absence of technological efficiencies implied that their sales procedures were not easily replicable.
Our Vision
Roko was asked to optimize and accelerate VMC’s top-line growth by developing a modern cloud-based product that would enable VMC clients to independently create, analyze, and order services and products, reducing the sales cycle from days to hours. The new system, E-Generator, would improve sales scalability by minimizing reliance on engineering talent and ensure a repeatable, consistent, and user-friendly experience.
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Scope
Workflow
We started with extensive research on user persona development, key workflows, and initial MVP-value creation objectives. The new platform was launched, streamlining customer purchases of products and services directly through the platform. Roko supported company-wide re-branding and marketing effort, focused on the E-Generator platform. E-Generator is now a cornerstone of VMC’s strategic business plans. Roko built an industry first, proprietary, web-based platform that commercial construction engineers could leverage to automate vast portions of their complex calculation and assessment workflow.
Workflow
We started with extensive research on user persona development, key workflows, and initial MVP-value creation objectives. The new platform was launched, streamlining customer purchases of products and services directly through the platform. Roko supported company-wide re-branding and marketing effort, focused on the E-Generator platform. E-Generator is now a cornerstone of VMC’s strategic business plans. Roko built an industry first, proprietary, web-based platform that commercial construction engineers could leverage to automate vast portions of their complex calculation and assessment workflow.
Workflow
We started with extensive research on user persona development, key workflows, and initial MVP-value creation objectives. The new platform was launched, streamlining customer purchases of products and services directly through the platform. Roko supported company-wide re-branding and marketing effort, focused on the E-Generator platform. E-Generator is now a cornerstone of VMC’s strategic business plans. Roko built an industry first, proprietary, web-based platform that commercial construction engineers could leverage to automate vast portions of their complex calculation and assessment workflow.
Result
1500%
reduction in time spent to generate extensive, custom engineering reports for customers
$6.2M+
revenue purchased through E-Generator
-$200k
yearly reduction in operational expenses by replacing third party vendor services with E-Generator
$10M+
EBITA effect across VMC Group
Result
1500%
reduction in time spent to generate extensive, custom engineering reports for customers
$6.2M+
revenue purchased through E-Generator
-$200k
yearly reduction in operational expenses by replacing third party vendor services with E-Generator
$10M+
EBITA effect across VMC Group
Result
1500%
reduction in time spent to generate extensive, custom engineering reports for customers
$6.2M+
revenue purchased through E-Generator
-$200k
yearly reduction in operational expenses by replacing third party vendor services with E-Generator
$10M+
EBITA effect across VMC Group
Testimonial
I always envisioned we would have a tool that performed engineering calculations in 24 hours: this has been my dream for VMC Group. Through the trials and tribulations of the last decade, we have never lost sight of my promise to our customers. By combining engineering and technology at its best, the E-Generator is our automated engineering calculator, providing detailed engineering reports in just minutes. I believe that this multimillion-dollar investment will change the Vibration Isolation and Seismic/Wind landscape for decades to come.
Chairman & Chief Executive Officer
The VMC Group
Testimonial
I always envisioned we would have a tool that performed engineering calculations in 24 hours: this has been my dream for VMC Group. Through the trials and tribulations of the last decade, we have never lost sight of my promise to our customers. By combining engineering and technology at its best, the E-Generator is our automated engineering calculator, providing detailed engineering reports in just minutes. I believe that this multimillion-dollar investment will change the Vibration Isolation and Seismic/Wind landscape for decades to come.
Chairman & Chief Executive Officer
The VMC Group
Testimonial
I always envisioned we would have a tool that performed engineering calculations in 24 hours: this has been my dream for VMC Group. Through the trials and tribulations of the last decade, we have never lost sight of my promise to our customers. By combining engineering and technology at its best, the E-Generator is our automated engineering calculator, providing detailed engineering reports in just minutes. I believe that this multimillion-dollar investment will change the Vibration Isolation and Seismic/Wind landscape for decades to come.
Chairman & Chief Executive Officer
The VMC Group
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Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001
Copyright © 2025 Roko Labs Inc.
All rights reserved.
1250 Broadway, 36th Floor, New York, NY, 10001