CheckedUp needed to replace their legacy manual Contact Management System so they could expand their in-office video platform. We developed a robust and fully automated CMS system from scratch that enables CheckedUp to target content and partner messaging down to individual site-specific screens.
Challenge
CheckedUp is a specialty technology platform that actively engages patients and physicians through targeted video and interactive content at point of care. In order to support their aggressive growth goals, they needed to expand their network of sponsored content providers to ensure the platform is delivering the most relevant and credible information to patients.
CheckedUp was relying on a legacy Contact Management System (CMS) that would blast all content network-wide and required a dedicated administrator to maintain a collection of manually-created playlists based on consumer preferences, making it difficult to reach the appropriate audience and provide timely reporting.
Solution
We developed a robust dynamic content delivery solution that enables CheckedUp to target content and partner messaging down to individual site-specific screens. The reporting is automated, allowing CheckedUp’s sales force to create viewership reports at the push of a button.
Results
CheckedUp can now easily support multiple concurrent targeted campaigns without the need to create separate playlists for each, and provide its clients with reliable reports that validate message delivery and audience reach, so the company can continue to expand their business to even larger content providers and advertisers. With over 1000% growth rate, CheckedUp ranks No. 473 on the Inc. 5000, the most prestigious listing of the nation’s fastest-growing private companies.
We had outgrown our systems and were at a tipping point in our business. We run lean, so we needed an automated platform that wouldn’t require a lot of administrative time. ROKO Labs delivered a simple system that allows us to focus on our core business of patient education.
